SEO consultancy
Name the blockers. Then implement the fix.
Tarun Mahajan works with Shopify, e-commerce, and B2B SaaS teams. The dial is how a site-health score sorts errors, warnings, and notices. It is not a live crawl, and it is not a rank guarantee.
Site health
A worked example, not a crawl
57
out of 100
A storefront with a few hard index blocks and competing collection URLs.
- Errors6 · 17%
Blocks crawl or indexation
- Warnings11 · 31%
Template or intent problems
- Notices19 · 53%
Polish, after the blockers
The ring is the mix of findings. The number weights them: an error costs 4, a warning 1.2, a notice 0.3, subtracted from 100. It is a sorting aid for this page. It does not crawl a URL, and it is not Semrush’s score.
Services
Nine ways to engage. None of them is a software seat.
Technical SEO
Crawl, indexation, rendering, and fixes that actually ship.
Shopify SEO
Collections, products, canonicals, and theme performance.
E-commerce SEO
Category and product discovery beyond a single platform.
B2B SaaS SEO
Non-brand demand for demos, trials, and pipeline.
AI Search Optimization
Eligibility and clarity for AI features, on top of SEO.
Content Strategy & On-Page SEO
Intent, URL mapping, and pages that support a sale.
Local SEO
Location pages, accurate business info, and local leads.
International SEO
Markets, languages, hreflang, and country measurement.
SEO Audits & Consulting
A prioritized diagnosis, or a lighter advisory retainer.
Tools
Calculators and checks that show their limits
Useful before a call. None of them replaces a review of the live site, and none of them sends an email yet.
Method
Diagnose, sequence, then ship
01
Discover and diagnose
Clarify the commercial goal, the audience, and which actions count as a result.
02
Prioritize opportunities
Score issues by severity, revenue or lead impact, effort, and dependencies.
03
Implement improvements
Make the agreed technical changes, or brief developers with exact acceptance checks.
Errors are sequenced before notices. A health score only helps if it changes the order of the work. See all five stages.
Implementation
What actually changes on the site
01
Crawl and index decisions
What is allowed, canonical, and noindexed — written so a template can be fixed once.
02
Live-URL checks
A recommendation is reopened after release. If it did not ship, it is not done.
03
Commercial pages
Collections, products, demos, and the queries that can actually convert.
04
Measurement you already trust
Search Console and GA4 against a baseline, not a new vanity chart.
Insights
Notes the service pages assume
A fit
Teams that can ship, and that want the baseline told straight
- Shopify and other catalogues that need organic orders, not another app.
- B2B SaaS sites living on brand search.
- Marketing teams blocked by crawl, indexation, or a migration.
- Companies that want AI Overviews handled without abandoning SEO.
Not a fit
- Anyone who needs a contractual promise of position one.
- Teams looking for SEO software with a login, rather than a person who does the work.
- Requests for guaranteed AI citations, fake reviews, or doorway pages.
Evidence
Case studies stay off this page until the numbers can be shown.
No traffic multiple, no client count, no tenure statistic. A published result will name the project, the baseline, the window, and what was changed.
Background
About five years of hands-on SEO, from 2021.
Leading Edge Info Solutions
June 2021 – June 2023
Hands-on SEO. A job title is not listed because one has not been confirmed for publication.
Antier Solutions
June 2023 – May 2026
Hands-on SEO across technical, content, and commercial search work.
Webmob Software Solutions
Dates not published
Part of the professional background. Dates and responsibilities stay unpublished until they are confirmed.
Questions
Before a call
Is the health dial a live audit?
No. The homepage meter is a worked example with a published weighting. A real review starts from your URL, Search Console, and the commercial goal. Nothing is crawled from this page.
Is this an SEO software product?
No. There is no seat to buy and no dashboard login. The work is implementation, sequencing, and measurement with your team.
When do case studies appear?
When the project, the baseline, the time window, and permission are confirmed. Traffic percentages are not invented to fill a homepage.
How is AI Search handled?
As part of SEO: pages that can be fetched, understood, and trusted. It is not a promise that a model will cite you.
Monthly retainer or a one-time audit?
Both exist. Service pages list starting-from ranges. Those are planning figures, not a quote, until scope is agreed.
Do you guarantee rankings?
No. Position one, a revenue multiple, and guaranteed AI citations are not offered.
Tell me the URL and the commercial goal.
The reply is a scoped look at what is in the way. Email delivery is not connected yet, so the form stores the request in this browser and says so.